The digital advertising industry is rife with fraud and trust issues, while over 75% of fees are placed into the pockets of expensive intermediaries. The industry historically offers a lack of transparency into who has been paid for what, where advertisements are displayed, in what context, and the results.

AdsDax’s mission is to reinvent the advertising industry with an open advertising ecosystem, which connects advertisers directly to consumers and their devices. Hedera offers AdsDax the ability to right the ad marketplace with its fast, fair, and secure public distributed ledger of immutable data and transactions, ensuring that all data is reconciled correctly and securely at every stage of the advertising process. Hedera's ability to achieve high-throughput, low-latency consensus on transactions with verified time-stamping offers AdsDax a new and critical set of tools for fraud detection, prevention, reduction, and measuring services. Consensus of transactions will allow AdsDax to eventually eliminate an entire category of fraud — a game-changer for fraud detection and prevention.

Within the AdsDax’s platform today, payable events (engagements, such as impressions or clicks) are triggered by end users and passed from a tracking system to a queuing service. Each event has information appended to it, such as device type, publisher, website information, geographic location, and more. Once in the queuing service, the event is processed and placed in a Hedera transaction, typically in bundles of 10 events per transaction. On an average day, AdsDax processes ~2,291,140 events and ~230,730 transaction on the Hedera mainnet.

"Hedera has proven it has the scale, speed and reliability to handle all of the live advert tracking data and programmatic event data that we have been handling in recent campaigns."

Ian Mullins, Founder and CEO, AdsDax

Once a transaction is submitted to Hedera, receipts are automatically requested from the Hedera mainnet. These receipts contain detailed information about the transaction (including all bundled events) and are pulled every 10 seconds. This ensures enough time for the transaction to have achieved finality of consensus (an average of 3 - 5 seconds) on the Hedera mainnet.

The receipt job also logs each event’s information alongside its associated transaction ID, creating an unmatched level of transparency for all parties to verify each individual transaction. This verification process with utilization of an open public network (rather than private) ensures that no transaction cannot be changed by a single authority and that all data is made transparently available to every stakeholder, all without needing costly intermediaries.

With Hedera’s native ability to order transactions fairly (chronologically) due to hashgraph consensus, AdsDax timestamps each transaction for additional analytical insight and transparency. AdsDax uses this information to pay publishers and itself (fees) every hour, based on the number of events and event types delivered per each unique campaign.

AdsDax will continue expanding its Hedera use case across their platform, including ramping-up transaction usage and utilizing HBAR as the primary currency for remittance to itself (fees), publishers, and end users. The AdsDax platform is already being used by some of the world’s largest ad agencies, including: GroupM, Isobar, and Havas Media.